The first financial success pillars is to know your customers. Knowing your customers is to have real data to understand customer insights – market segmentation (demographic, geographic and psychographic), how we target, attract, capture, and convert leads into customers, purchasing patterns, average revenue per client, marketing and content that converts to clients, where the source of your customer traffic, customer tenure especially for membership businesses. Some common client concerns are how much they should spend in marketing to their customers? How much should they spend on customer retention vs. customer acquisitions? As a result, we work with our clients to create a weekly tracking customer insights system, so they can make timely decisions, and their customers will become loyal fans because they are offering products and services, they want based on real data insights, not what they think or feel.